ADSFACTORY/FRONTIER
BOARDGEMSLIBRARYREPORT
Pets · 809Coffee & Functional Beverages · 273Fashion/Apparel · 118Skincare & Beauty · 100Fitness/Equipment · 77Nicotine Alternative · 56Supplements & Vitamins · 54Men's Grooming · 33Footwear · 26Cookware & Kitchen · 25Sleep & Home · 22Marketing & SaaS · 15Accessories & EDC · 13VIEWING · Home Goods · 8Hair & Personal Care · 8Food & Snacks DTC · 3
01 · STATE OF YOUR MARKET

State of the market: Home Goods

No lane has cleared the proof bar in this vertical yet.
Biggest opening: Creator x Product-aware. Contested, but nobody has cleared the proof bar.
Variety leader: Cozy Earth runs 15 distinct lever combinations across 13 analyzed ads.
8 analyzed ads · 1 brands · corpus as of 2026-06-04
132 more analysis-eligible ads sit scraped in this vertical, not yet analyzed. Gems still buried.
02 · THE RADAR

The diagnosis. Two reads: what is proven, where there is space.

2DAwareness Map
Spokes = the 7 levers · rings = how aware the buyer is (cold rim -> hot centre). Every cell is either validated, contested by rivals, or an open lane.
34 gems found across 16 slots · 19 slots still open
Rings · awarenesstap to focus →
each ring on the map is one of these levels.
OUTER · coldINNER · hot, by the factory
Selected gem
Hover any cell to read it.
Concept threads
A thread is one concept that works at more than one awareness level. You restage the same idea up the spoke - a concept can open as a curiosity hook for unaware buyers and become an offer for most-aware ones. Connected dots = one idea, reframed for each stage.
no multi-level threads in this vertical yet.
tap a thread to focus it - the board isolates to that concept and every count re-scopes to the thread. tap again to clear.
ONE BOARD · TWO READS
the PROOF read - what rivals validated with real spend. every gem = a play you can copy.
gem marks
your winrivalcrossover?unchartedopen lane
AUDIENCEANGLEHOOKOFFERFORMATCREATORMECHANISM6?26?28?76?26?26HOME GOODStip - click a ring, spoke, thread or stat to focus the board
03 · VARIETY GAUGE
1. Cozy Earth15 distinct lever combinations · 7 spokes / 4 rings · 13 ads

Measured on analyzed ads only. Diversity counts when it is distinct AND quality, not volume.

THE REST OF THIS REPORT IS READY

The diagnosis above is free. The actionable layers below it unlock with a free account:

  • 10 ranked gaps (quick wins vs big bets)
  • 5 plays - concept directions to test
  • 2 per-ad teardowns with the receipts
  • four expert lens reads + market timing
  • Scout's one-line move for this market
UNLOCK THE FULL REPORT

no credit card. no demo call. the report is already generated - an account just opens it (and unlocks your own brand audit).

WHERE THIS COMES FROM
8 analyzed ads · 1 brand qualified in · 3 tracked for qualification · corpus as of 2026-06-04
Public Meta Ad Library, analyzed through the AdsFactory intelligence pipeline
A living index, curated for signal: brands qualify in on proof worth emulating, and the index keeps growing - it is never a census of the industry. Competitive intelligence, not a performance prediction.