The gem table for Home Goods

58 proven-lever placements · ranked by winner signal + longevity (a data-derived proof read, not a performance prediction)

58 of 58 shown

BRAND	LEVER	VALUE	STAGE	CELL	PROVENANCE	SIGNAL v	DAYS	LIVE
Cozy Earth	HOOK	direct benefit	solution-aware	contested	uncharted · no framework match	67	77	ACTIVE
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	ANGLE	transformation	solution-aware	contested	uncharted · no framework match	67	77	STOPPED
Cozy Earth	ANGLE	social status aspirational	solution-aware	contested	uncharted · no framework match	67	77	ACTIVE
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	AUDIENCE	profiled	solution-aware	contested	uncharted · no framework match	67	77	STOPPED
Cozy Earth	AUDIENCE	profiled	solution-aware	contested	uncharted · no framework match	67	77	ACTIVE
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	CREATOR	profiled	solution-aware	contested	uncharted · no framework match	67	77	ACTIVE
Cozy Earth	FORMAT	Product Center	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	FORMAT	Product Center	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	FORMAT	Product Center	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	HOOK	direct benefit	solution-aware	contested	uncharted · no framework match	67	77	STOPPED
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	solution-aware	contested	uncharted · no framework match	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	solution-aware	contested	uncharted · no framework match	67	77	STOPPED
Cozy Earth	OFFER	subscription discount	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	OFFER	subscription discount	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	OFFER	subscription discount	product-aware	contested	rival	67	77	ACTIVE
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	OFFER	subscription discount	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	FORMAT	Offer Promo	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	76	ACTIVE
Cozy Earth	OFFER	tiered discount	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	FORMAT	Product Center	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	75	STOPPED
Cozy Earth	HOOK	identity	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	OFFER	subscription discount	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	AUDIENCE	profiled	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	ANGLE	identity validation	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	FORMAT	Offer Promo	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	MECHANISM	explained	product-aware	contested	rival	67	68	ACTIVE
Cozy Earth	FORMAT	montage	unaware	contested	rival	56	57	STOPPED
Cozy Earth	CREATOR	profiled	unaware	contested	rival	56	57	STOPPED
Cozy Earth	FORMAT	UGC Lifestyle	solution-aware	contested	rival	55	77	STOPPED
Cozy Earth	CREATOR	profiled	problem-aware	contested	rival	55	75	STOPPED
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	45	41	STOPPED
Cozy Earth	CREATOR	profiled	product-aware	contested	rival	42	41	STOPPED
Cozy Earth	FORMAT	Product Hero	product-aware	contested	rival	42	41	STOPPED