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MARKET BREAKDOWN

How do Affiliate brands advertise on Meta?

We read the copy of 67 public Affiliate ads, drawn from 3 brands with intelligence live, running on Meta, as of 2026-06-04. The clearest pattern: attention concentrates on solution-aware buyers, the biggest slice of the set we read. Below is the hook mix, the angle mix, the format split, and which ads have lasted longest, all counted from real public ads.

This is competitive intelligence from public ads, not a performance promise. Every chart is a count of what advertisers demonstrably run, never a prediction that it converts.

Who the ads target

awareness stage · 67 ads read for copy

unaware
1
problem-aware
3
solution-aware
44
product-aware
19
most-aware
0

The hooks they open with

how the ads open · 67 ads read for copy · what these mean

direct benefit
29
social proof
19
identity
8
listicle tease
4
story open
2
curiosity gap
2
question
1
contrarian
1

The angles they use

the messaging angle · 67 ads read for copy

authority expertise
22
cost comparison
17
problem solution
17
identity validation
7
social status aspirational
4

Format mix

image vs video vs the rest · 67 ads read for copy

Image
63
Video
4

How long the ads last

Most ads die young; the survivors are the market grading its own winners. An ad still running after months is a quiet signal it pays for itself. Counts across 67 ads read for copy:

0-14 days
0
15-30 days
0
31-60 days
12
61-120 days
30
120+ days
25

32 ads have held the market 90+ days and were still running as of 4 Jun, the durable core to study first.

Where the openings are

The counts above show where the crowd concentrates and where the field thins out. The open lanes, the stages rivals already spend on that nobody in this market is running a distinct approach on, are exactly where a differentiated ad has room. The full report ranks those lanes as concrete next moves, each with the rival evidence behind it. We point you at the direction and the proof; the ad itself is yours to make.

THE FULL AFFILIATE REPORT

This breakdown is the surface. The free Affiliate market report has the whole board: every long-running rival lane, every open lane, the ranked next moves, the full ad library with videos and transcripts, and Scout's read on each. Open it free. Or get on the board for $97 to put your own brand there and see the gaps only you have.

OPEN THE FREE AFFILIATE REPORTGET ON THE BOARD · $97

A living index, curated for signal: brands qualify in on proof worth emulating, and the index keeps growing - it is never a census of the industry. Competitive intelligence, not a performance prediction. Source: public Meta Ad Library, analyzed through the AdsFactory.ai intelligence pipeline. AdsFactory is not affiliated with Meta.