A room per spoke of your market to drill into, brainstorm against, and turn into tests. Pick a room in the strip below: read what rivals actually run at each awareness stage, see where the open lanes sit, and capture any cell as a test.
THE DESIRE MAP · the primal desires your market pulls, by awareness stage
DERIVED READ
A free account composes this on live market data - the primal desires rivals actually pull at each awareness stage, honestly unmapped where the signal is weak.
PROBLEM-AWARE STRATEGY name the pain
-CREATIVES
1. Survival & health
Name the living longer and healthier pain they feel but have not put into words.
-CREATIVES
2. Food & drink
Name the enjoying great food and drink pain they feel but have not put into words.
-CREATIVES
3. Freedom from fear & danger
Name the feeling safe from harm pain they feel but have not put into words.
-CREATIVES
4. Sexual companionship
Name the desire and companionship pain they feel but have not put into words.
-CREATIVES
5. Comfortable living
Name the a more comfortable life pain they feel but have not put into words.
-CREATIVES
6. Superiority / winning
Name the winning and getting ahead pain they feel but have not put into words.
-CREATIVES
7. Care & protection of loved ones
Name the protecting the people they love pain they feel but have not put into words.
-CREATIVES
8. Social approval
Name the being admired and accepted pain they feel but have not put into words.
The eight primal desires are LifeForce 8 (Cashvertising); the awareness stages are Schwartz. Each ad's desire is DERIVED from its angle, triggers and copy - a heuristic read, not a label the ad carries, and honestly left unmapped when the signal is weak. Every count is observed public ads in this market, never a performance number.
THE ANGLE MAP · the angles rivals run at each awareness stage, straight from the corpus
REAL RIVAL ADS
A free account composes this on live market data - the real angles rivals run at each awareness stage, with the open lanes called out.
Every cell is a count of observed public ads in this market - not a performance number, and not a guarantee it converts for you. Observed concentration, never a prediction.
Signed in, this room also mines THE LANGUAGE THEY RUN - the market's longest-running written lines, brand names stripped, grouped by angle, free on every account.
EXAMPLE - THE LAB
FREE ACCOUNT · NO CARD
Brainstorm your next angle, one free account away
Below is an EXAMPLE of the desire map plus the live angle read. A free account maps the primal desires your market actually pulls at each awareness stage, and a paid seat lets you capture any open lane as a test.
A peek at the Angle room
UNLOCKSYour market's primal-desire map
See which of the eight primal desires rivals pull at each awareness stage, with honest counts and drill-through to the real ads.
UNLOCKSThe live angle-by-awareness read
The angles rivals actually run at each stage, straight from the corpus.
UNLOCKSCapture open lanes as testson the board
Turn a desire nobody speaks to into a test idea on your Ideas shelf, in one click.
EVERY MARKET INCLUDED
21 markets are mapped and 52,979 ads are analyzed, growing as brands qualify in. A free account opens one of them, the market you pick at sign-up.
