Spokes = the 7 levers · rings = how aware the buyer is (cold rim -> hot centre). Every cell is either validated, contested by rivals, or an open lane.
71 gems found across 29 slots · 6 slots still open
Rings · awarenesstap to focus →
each ring on the map is one of these levels.
OUTER · coldINNER · hot, by the factory
Selected gem
Hover any cell to read it.
Concept threads
A thread is one concept that works at more than one awareness level. You restage the same idea up the spoke - a concept can open as a curiosity hook for unaware buyers and become an offer for most-aware ones. Connected dots = one idea, reframed for each stage.
tap a thread to focus it - the board isolates to that concept and every count re-scopes to the thread. tap again to clear.
ONE BOARD · TWO READS
the PROOF read - what rivals validated with real spend. every gem = a play you can copy.
gem marks
your winrivalcrossoverunchartedopen lane
data: live shared corpus · 10 validated / 19 contested / 6 open cells · quality-and-proof read, not a performance prediction