Not live yet. Gather the moves you want to test as one batch, then mark it live - that starts the learning clock.
1 parked for your next launch
WAVE CONTROLS ->
TESTING NOW
Your current wave. Mark a brief launched when you run it, then record what happened. This is your plan - we never claim an ad is live or performing until your ad account is connected.
Your next launchplanned
THE SHAPE OF THIS WAVE1 ad unit
AWARENESS STAGESsolution-aware
LEVERSangle
CONCEPTS PER ANGLENot carried on a brief. The concept read on a corpus ad is an internal code we do not show, so we will not group your wave by one.
Every unit in this wave aims at the same stage (solution-aware). That keeps the read clean; it also means this wave tells you nothing about the other stages.
This is the shape your team would build. Each unit below carries its own hypothesis and copy direction. How you split it across ad sets is your account call, not ours.
Take the open lane: comparison angle at solution-awareQUICK WINsolution-aware
3 rivals in the cell - the market has not converged; none clears the bar
RECENT LEARNINGS
Concluded briefs and what you learned. Re-open one to run it again - the history is never overwritten.
Out-execute the unclaimed hook at problem-awareQUICK WINproblem-aware
YOUR VERDICTwon- Beat control by a wide margin.
NEW IN YOUR MARKET
What just moved across the analyzed rivals in your market.
FOR THE MEDIA BUYER · rotation signals: who is launching, who is pulling back
No rotation signal inside the current corpus window. Launch and pull-back reads light up after your next scan.
FOR THE CREATIVE DIRECTOR · what has earned a closer study
Nothing newly crossed the 90-day durability bar in this window. The standing durable core lives in the Ad Library, sorted by longest running.
FOR THE DATA ANALYST · scan-over-scan numbers
SINCE LAST SCAN
Monitoring this market since 2026-07-07. Your first change report - cells newly validated, ads launched and pulled, cadence shifts - lands here after your next market scan.
EXAMPLE▲+3validated▼-1open▲+5live ads
An example of the shape - your real deltas replace it after scan #2.
derived from the analyzed corpus window. Precise month-over-month deltas arrive with your next scan.
NEXT UP
Parked for later - moves you set aside, and rival ads you added as reference rather than to launch from.
Import a playbook run in three other verticalsCROSSOVER
Below is an EXAMPLE - not your plan. A free account gives you Your Next Launch: turn any ranked move into a persistent brief, record what you tested, and see what just moved in your market.
UNLOCKSTurn moves into briefs you can runprivate to you
Take any ranked opportunity and make it an actual test you can hand off and execute.
UNLOCKSRecord what you tested and learned
Keep a history of what worked, so your next call is sharper than your last.
UNLOCKSSee what just moved in your market
Spot fresh openings and rising rivals as the market shifts, not months later.
EVERY MARKET INCLUDED
21 markets are mapped and 52,979 ads are analyzed, growing as brands qualify in. A free account opens one of them, the market you pick at sign-up.